ChatBot in Business: What are the Advantages?

A bit like artificial intelligence (AI), chatbots now occupy an undeniable place in marketing strategy. Thanks to them, the customer can communicate with a brand without necessarily addressing a human being. Thus, they help boost the sales of your business. Almost 80% widespread in companies these days, you can easily see what the benefits are. However, this article will take care of re-introducing you to the positives of a chatbot for your business.

WHAT IS THE CHATBOT?

The word chatbot is an English word that is divided into two parts. First, you have a chat which means chat, and then the word bot, which means robot. Thus, the chatbot is an online discussion with a robot. A conversational agent can chat with customers or potential customers (prospects) like a human being.

If you did not know, the chatbot did not see the light of day with Facebook on Messenger. Indeed, the chatbot already existed long before on the web before becoming widespread and experiencing such success.

THE DIFFERENT TYPES OF CHATBOTS?

The chatbot has evolved, and today you are entitled to three different types of chatbots. It’s about :

BASIC CHATBOTS

These are chatbots that are designed with simple rules and are very easy to deploy. However, this type of chatbot does not have real artificial intelligence. They, therefore, know their limits, and the user experience is not satisfactory. This type of chatbot reacts only with keywords without necessarily understanding the meaning of your expectations. It’s a fully programmed chatbot that responds inappropriately. At worst, he can tell you that he does not understand your request.

SMART CHATBOTS

This type of chatbot is based on machine learning or machine learning technologies. With this type of chatbot, you can reassure yourself of the overall understanding of the texts you type. So there is no point in relying on keywords alone before getting honest answers. You no longer feel like you’re talking with a human, but the relationship between the machine and you is pretty fluid and natural. With intelligent chatbots, the device can learn from its mistakes. It’s one of the reasons why they are constantly evolving.

HYBRID CHATBOTS

This type of chatbot will couple the artificial intelligence of the chatbot with a human agent. However, it happens that the chatbot setup does not necessarily manage to meet the needs of customers. Frustration can then take place on the part of the latter. It is for this reason that it is recommended to use hybrid chatbots. The human agent can therefore take over to adequately meet the customer’s request. In this case, the chatbot is nothing more than a plugin that will answer the questions within its means.

THE BENEFITS OF THE CHATBOT FOR YOUR BUSINESS

You now know what a chatbot is and what chatbots exist. Now you should discover the advantages of having a chatbot in your business.

FIRST ADVANTAGE: AUTOMATION OF CUSTOMER SERVICE

The advantage of a chatbot in a company is that it allows users to find adequate answers to questions or specific information. Furthermore, if the chatbot cannot resolve the customer’s problem, the latter will redirect him to the appropriate service to fix his problem.

A chatbot can also be part of the customer’s welcome logic. Thus, through various questions that will be asked to the user, he will be directed to the FAQ or the appropriate online service. Your employees are therefore free enough to attend to other occupations, occupations that bring added value to your business.

SECOND ADVANTAGE: THE CHATBOT IS PRESENT AT ALL TIMES

As we tell you at the beginning of the article, the chatbot is an online robot. Therefore, It cannot suffer fatigue like a human being. Once the customer has asked their question, the chatbot automatically answers them. Here, no queue, no response delay that can seem to drag on. Everything is done day and night automatically.

THIRD ADVANTAGE: BOOSTING SALES

Having a chatbot in your business allows you to simplify your sales and improve the customer experience. Indeed, through your chatbot, customers no longer need to go to your website or call you before obtaining your products. Instead, all they need to do is talk to your chatbot about what they expect, and they are automatically served. It is even possible for the chatbot to offer your customers or prospects products that are likely to interest them. In addition, additional sales may be recorded by the company.

FOURTH ADVANTAGE: THE CHATBOT TAKES CARE OF THE PAYMENT

It is now possible for a chatbot to integrate the various payment processes into its operation. For your business, this makes the sales process more accessible and very quick. The customer no longer needs to be redirected before closing their purchase. Instead, he stays on your page via the chatbot and pays. It is pretty convenient.

FIFTH ADVANTAGE: DOES NOT GET STRESSED

In a business, customer service is not an easy task. Under stress, shortcomings can occur. He may even have altercations with disgruntled customers who will keep getting on his nerves. By adopting a chatbot, these problems do not arise since the robot is devoid of any emotion. So he has no reason to stress. At all times, the chatbot will offer courteous responses to customers with the greatest of courtesy. So at no time will you see a chatbot feeling stress.