8 Benefits of Choosing the HubSpot COS for Your Web Development?

Hubspot has already emerged as the leading and most popular content marketing and optimisation system combining many popular marketing and content enhancement tools such as email marketing, website management, content marketing automation, contact list creation and many others. Hubspot by extending the traditional capabilities of content management systems allowed companies to get a comprehensive view of sales management and other business tools.

What is precisely this content optimisation system? What does Hubspot COS have to offer? Why choose Hubspot COS? These are the questions we are going to reply to through this blog post.

What Is a Content Optimisation System (COS)?

The concept of Content Optimisation System (COS) comes basically as an exclusive HubSpot offering. It can be characterised both as an extension of the traditional content management system (CMS) concept and as a unique set of content marketing tools.

Posing a stark contrast to the traditional CMS, HubSpot COS provides content marketers with all types of tools to reach out to the audience and market the blog or website. Some of the additional features that this COS solution offers include marketing automation tools, social media marketing tools, email marketing, integrated marketing analytics and a CRM tool.

What Is HubSpot COS?

As we have already come to know that the concept of COS is exclusive to what Hubspot offers its users over and above the traditional CMS solutions, we should explain the differences between Hubspot CMS and Hubspot COS.

Hubspot CMS is just about content publication and managing the website or blog by using a dashboard equipped with an app marketplace, theming engine and web management tools. Hubspot COS further ads a comprehensive set of marketing and content outreach features by incorporating CRM, marketing automation, email marketing, integrated marketing analytics and others.

Why do companies prefer Hubspot COS development now?

Many business websites and blogs now find this content optimisation system (COS) offered by Hubspot literally irresistible because of the smooth and seamless marketing advantages it offers. Here we explain some of the key reasons for business entities to prefer the HubSpot Content Optimisation System (COS).

Dynamic Content

Unlike other CMS systems that make content marketers rely on manual lead targeting and segmentation, Hubspot COS offers integrated dynamic content features to create particular audience-centric and context-driven messages. All that marketers need is to sync the contact database with the HubSpot COS and all the responsibilities are taken care of.

Thanks to this feature, content publishers can create dynamic content based on the language, cultural attributes or just the engagement frequency of the website visitor. Even when the visitor remains anonymous, the content marketers are able to personalise the content based on the device of the user, GPS location and the channels from where they have been directed to your site. This approach ensures that the published content remains elegant for every single user irrespective of their differences.

User optimised custom design templates

All the people who do not have any technical knowledge or coding skills or the way standard webs technologies such as HTML and CSS work, rely heavily on design templates to shape the look and feel of their websites. Hubspot COS offers further advantages by offering highly sophisticated custom design templates.

With Hubspot COS you get a fully equipped custom template builder that allows you to make structural design changes on the pre-built templates with just drag and drop actions. Thanks to this you can always customise the design without having any coding or CSS skills.

Moreover, HubSpot Marketplace offers a whole array of templates allowing further customisation for web pages, blogs, emails and landing pages. You can choose from too many and can customise further as per your branding needs.

Robust SEO Tools

For any content-rich websites or blogs, Search engine optimization (SEO) is the principal way to drive organic traffic and ensure brand visibility on the World Wide Web. This is why getting a higher position in the search engine rank is of utmost priority for brands in order to compete with other players on the most relevant keywords.

HubSpot COS comes loaded with a comprehensive and robust set of SEO tools that automatically leads the content marketers to activities for promoting content. Hubspot COS can keep you informed about the domains and pages that need to be updated and will continue to provide actionable insights and suggestions to boost the SEO ranking of your website.

HubSpot also provides you with a robust content strategy tool capable of making suggestions on content topics based upon relevance, competitive challenges and traction in the market. After selecting the core topics based on the suggestions a website manager can create several web pages by publishing content on those topics.

Personalization Tokens

Another crucial feature of HubSpot refers to the personalization tokens. This is nothing but showing the personalised content to separate individual users based upon the location, cultural attribute, language and other considerations about the user. Personalisation can go so far as to incorporate custom objects in the traditional content.

These personalised tokens cover a wide range of attributes ranging from a contact, company, office location, or a type of subscription. As per the properties of these tokens content segmentation, targeting and personalisation are done. Thanks to such a scope of personalisation, you have the ease of incorporating personalised content to the emails, landing pages, and web pages.

Single Window Integrated Marketing and Content Campaign

Hubspot COS comes as a single-window solution with all marketing and content campaigns integrated. Hubspot COS provides a smooth and seamless marketing funnel comprising tools for optimising SEO effort for blogs, targeting the right keywords, maintaining optimum readability, enhancing social media outreach, delivering smart actionable insights on content marketing and many more.

You can do away with your reliance on separate software tools and solutions. Instead, just by getting onboard Hubspot COS you can optimise and sharpen your web presence and content marketing outreach in a streamlined and automated manner.

Comprehensive inbuilt analytics

Hubspot COS also offers robust analytics tools to deliver the most valuable insights and help the website maintain top-notch performance and speed. The integrated analytics continuously guide you to find the shortcomings and the measures to address them.

Thanks to the integrated analytics tool a website continuously gets actionable insights to improve lead generation, lead conversion, monitoring organic traffic, CTA performance, A/B testing, and other aspects corresponding to marketing campaigns.

Specialised Access through Memberships

Hubspot COS offers a unique Membership feature for segmenting and targeting customers and offering specialised content access to particular customers. The HubSpot List feature will allow you to track access to different sections of the website and content by your target audience.

Websites can utilise this feature creatively to make personalised pages for members for specifically targeting a segment of audience with content meant for them. For example, some regular customers of a web store can be provided with a special dashboard to get a more structured and detailed view of their orders, purchases and subscriptions.

Lightning-fast loading speed

Last but not least of HubSpot COS advantages is the lightning-fast website loading speed. Hubspot comes with a robust Content Distribution Network (CDN) having a multitude of data centres all over the globe.  This ensures quicker server access and lightning-fast page loading irrespective of the location.

Since Google and other leading search engine algorithms consider page loading speed as a crucial determinant for search engine ranking, this robust CDN help from Hubspot COS will ensure better search ranking for websites.

Conclusion

Today, Hubspot is not just preferred as a content publication platform but mainly as a comprehensive, robust and scrupulous set of content marketing and optimisation tools. Since the position of Hubspot is unique in this respect, among marketers it will continue to enjoy dominance.