Why Choose Hubspot For Inbound Marketing?

Created in 2005 by Dharmesh Shah and Brian Halligan, HubSpot quickly became the go-to inbound marketing solution. All companies are now relying on this tool to attract visitors to their site, transform them into leads, then into customers. Thanks to its many formulas, HubSpot makes it possible to support the different facets of inbound marketing. Zoom on this platform: its different formulas, its advantages, and its functionalities.

Hubspot is one of the tools that we regularly use in the development of our clients’ businesses.

What is HubSpot?

HubSpot is a software platform dedicated to managing web marketing, more specifically, inbound marketing. It supports companies at every stage of the inbound marketing journey, from site creation to customer loyalty, including content creation, marketing automation, social media management, and campaign management. -mailing.

HubSpot is thus presented as a complete solution allowing companies of all sizes to grow by centralizing marketing operations.

The different HubSpot formulas

HubSpot is a software suite that has grown over the years. It is now organized around four main tools: Hub CRM, Hub Marketing, Hub Sales, and Hub Services.

HubSpot CRM

This CRM is a customer relationship management software that allows you to organize, monitor, and develop a quality relationship with customers and prospects. This CRM tool has the advantage of being 100% free for all companies, regardless of their size. In addition, it allows all customer data to be brought together in one place and thus organize commercial activities around it.

HubSpot CRM includes several free features, including storing customer data and the timeline of events and interactions with the site. This CRM also integrates with Gmail and Outlook messaging. Thus, it allows companies to continue using their usual communication tools even while benefiting from the advantages of this solution. It also offers to create contextual, native, or external forms allowing the CRM to enrich prospects.

The Hub CRM software also allows all conversations with the customer/prospect to be brought together in one place: online chat, team email, Facebook message, etc. Finally, it includes two valuable modules for salespeople, including a management module. Tasks (email to send, appointment, etc.) and a transaction management module (management of sales forecasts, etc.).

HubSpot Marketing / Marketing Hub

The purpose of the marketing suite is to drive traffic to the company’s website or blog, convert visitors into leads, and engage new customers with an effective marketing strategy.

This tool includes at least fifteen features, including content optimization, linking social interactions to contacts on the database, optimizing landing pages, marketing automation through emailing campaigns, segmentation of leads, forecast scoring of leads, website creation, etc.

HubSpot Sales / Sales Hub

Hub Sales is a sales support solution for organizing and managing all commercial activities. This tool makes it possible to contact leads with all the necessary information and automate repetitive and time-consuming tasks to close sales more efficiently.

With Sales Hub, you receive a notification as soon as a lead opens an email. You can also identify engaged prospects and trigger the sending of personalized emails from templates. You can also follow up on calls. In addition, you will no longer have to dial numbers. All you need to do is use the data saved on HubSpot CRM. In short, the goal is to allow you to get more leads and waste less time on repetitive tasks.

HubSpot Services

HubS Services is a customer service management software solution for managing conversations, feedback, and tickets.

Why do we use HubSpot?

As an “all-in-one” software solution, HubSpot offers many benefits to businesses. First of all, HubSpot allows them to gain productivity. Indeed, it brings together several tools in one (Hootsuite, MOZrank, Zoho…).

It is also an effective tool for marketing automation. One of the things that differentiate the hobbyist marketer from the professional marketer is automation. Thanks to its task automation features, the software allows companies to optimize lead generation.

In addition, HubSpot is also the tool you need to personalize your messages. Personalization is one of the keys to inbound marketing success. Thanks to HubSpot, tailor your messages to the context of your customers or prospects. By becoming smart, your site will recognize every prospect.

Finally, HubSpot also rhymes with tracking. You are no longer going to build your marketing strategies based on guesswork. Instead, the objective data that HubSpot allows you to develop an agile, adapted, and efficient campaign.

As you can see, HubSpot is genuinely a safe bet for businesses. Both its features and the benefits that this tool offers are numerous.

However, we do not recommend Hubspot for creating a showcase site. Although Hubspot’s strategy tends towards web acquisition, sites perform poorly, and customization is quickly limited.